By Rob Meiklejohn on July 27, 2012
This week the Social Climber takes a holiday which was demanded by everyone involved well deserved. In place of your usual guide today’s newsletter is penned by a timorous underling whose efforts will likely be rewarded with a damn good thrashing and endless ‘martini duty’ upon his employer’s return.
This week’s missive includes comment on Cathryn Sloane’s divisive “Why every social media manager should be 25” blog post, news that the big boys of social media are finally grabbing some serious Ad money (with even Foursquare stumbling along in their wake) and an interesting study on the ease of influencing influencers.
Plus much much (i.e. two further stories) more…
Go ahead and read the whole thing here: Social Climber no.32 (27th July 2012)Click here to get Social Climber delivered to your inbox every Friday.
There’s this thing called Twitter, you’ve probably never heard of it, but anyway it’s well cool and Social Climber is on it…
Posted in Blog, social climber, Tech Briefing, Uncategorized | Tagged Blog, social climber |
As a member of RMM’s social media insights team Rob compiles research reports, keeps track of existing best practices, conducts competitor benchmarking and performs data analysis for a wide range of clients. Rob has worked on projects across a range of sectors including healthcare, automotive and business continuity.
Rob is also responsible for monitoring emerging social media trends and technologies and understanding what implications these have for both RMM’s clients and the industry as a whole.
Before joining RMM Rob studied for a BA and MA in English Literature at the University of Sheffield where he wrote his dissertation on contemporary American literature and, somehow, TV series The Wire. Away from the laptop Rob enjoys reading, gaming, music on vinyl, and making the most of his ‘compact’ frame and infamous right foot in undignified five a-side football tussles.
