This week as Twitter rolls out ‘certified apps’ Social Climber wonders exactly what the ratio of ‘apps that are genuinely useful to users’ vs. ‘apps that might make make us money’ will be when Twitter starts handing out the badges.
In other new Google + reinvents itself (somewhat) as an enterprise social network for companies and yet another measurement metric (Gross Ratings Points) falls foul of Social Climber’s “for-god’s-sake-measure-something-other-than-reach” criteria for new social measurement metrics.
Also in this week’s missive your social media guardian considers what tortured mind first devised the word ‘onboarding’ and whether it’s only Social Climber who immediately thinks of ‘waterboarding’ every time it’s used.
Finally this week Social Climber realises that there isn’t yet a really great social list making app and wonders if the makers of ‘Well’ can deliver on this dream.
If you’ve read this far you’re clearly interested in more so why not read the full thing here: Social Climber no.37 (31st August 2012)
Click here to get Social Climber delivered to your inbox every Friday.
See also: Social Climber on Twitter, it’s kinda the coolest.
