Of all the things that need the funding of technology super-giants IBM to ensure they converge to make our lives easier, Avatars are certainly not in the top 10 (or top 50 for that matter…). Still, Vice-President of Digital Convergence (yes such a position does exist) Chris Parris has decided that since “It’s going to happen anyway” IBM may as well get a jump on the project. Mr Parris sounds singularly unexcited by the project (and who can blame him) and this is probably because he, like me, realises that there are a great many more useful digital systems that could benefit from IBM’s convergence division giving them the once over. Sigh.
Matt Rebeiro
Matt helps our clients devise, develop and prototype ideas for social media activities, initiatives and programs.
His specialist subjects include understanding how social media has altered our traditional media consumption habits, as well as the luxury sector, retail and F&B. In addition, Matt also spends time working across the clothing, beauty, property and FMCG sectors.
Matt has been with RMM since 2007 and before that he ran a community radio station and studied Philosophy at the University of Warwick.
Matt mostly likes science fiction, skateboards and scotch eggs.